📍 PROPERTY INFORMATION

Address:

Property Type:

Single Family

Condo

Townhome

Estate

Land

Price Range:

Seller Name(s):

Listing Appointment Date:

🎯 PART 1: UNIQUE SELLING POINTS

Not features — experiences. What does it FEEL like to live here?

Question 1: If this home could speak, what would it say it's best at?

(Example: "I'm best at hosting legendary summer BBQs" or "I'm where busy professionals unwind")

Question 2: What emotion does this home evoke when you walk through it?

Peaceful / Serene

Energizing / Vibrant

Cozy / Intimate

Grand / Impressive

Playful / Fun

Sophisticated / Refined

Warm / Welcoming

Question 3: What are the 3 most memorable moments or features of this property?

(These are the things you'll still remember in 6 months)

Question 4: Who is the ideal buyer for this home, and what are they looking for?

(Be specific: "A family with young kids who wants a backyard oasis" not just "families")

Question 5: What makes this home different from the other listings in the neighborhood?

(What would make a buyer choose THIS home over the one down the street?)

📰 PART 2: THE HEADLINE

The one line that captures the home's promise

The Headline Formula:
[Location/Setting] + [Key Benefit/Feeling] + [Lifestyle Outcome]

Examples:
• "Mountain views meet modern luxury in this serene Broomfield retreat"
• "Where three generations gathered — a timeless family legacy"
• "Entertainer's paradise with resort-style outdoor living"
• "The cottage that outgrew itself — charm meets modern expansion"

Draft Your Headlines (Write 3-5 options):

Which headline resonates most? (Write your final choice here):

✅ PART 3: THE PROOF

Specifics that back up your headline and make the story believable

If you're promising "luxury," what makes it luxurious?

If you're promising "family-friendly," what makes it ideal for families?

If you're promising "privacy" or "serenity," what creates that feeling?

If you're promising "entertaining" or "gathering space," where does that happen?

What's the most specific, unique detail about this property that no other listing can claim?

(This is your "only here" moment)

🎨 PART 4: VISUAL & EMOTIONAL TONE

What tone words describe this home's STYLE?

Modern

Traditional

Transitional

Contemporary

Rustic

Industrial

Coastal

Farmhouse

Eclectic

What tone words describe this home's ENERGY?

Calm

Energetic

Balanced

Playful

Sophisticated

Inviting

Dramatic

What colors, textures, or elements define this home's character?

(Example: "Warm wood tones, lots of natural light, mountain stone accents")

🗺️ PART 5: PRIORITY SPACES

Which rooms tell the story best?

Rank the top 5 spaces that should be prioritized during staging and photography:

📣 PART 6: MARKETING HOOKS

The phrases and angles you'll use across all platforms

Opening line for MLS remarks:

Instagram/Social media caption hook:

Email subject line to your database:

One-sentence pitch for buyer agents:

🎁 PART 7: SELLER-SPECIFIC STORY

Optional but Powerful

Why is the seller moving? (If appropriate to share)

What do they love most about the home?

What memories were made here?

How can you honor their story in your marketing?

✨ YOUR NARRATIVE SUMMARY

Bring it all together in one paragraph

Use this summary in your listing presentation to show the seller you already understand their home.

The Story:

🚀 NEXT STEPS

Once this worksheet is complete:

✅ Use it in your listing presentation to show the seller your marketing plan

✅ After winning the listing, transfer this narrative into the Creative Brief Template

✅ Send the Creative Brief to your stager, photographer, videographer, and editor

✅ Reference this narrative when writing copy, scheduling production, and launching marketing

PROPERTY NARRATIVE WORKSHEET

📋 How to Use This Worksheet

ARE YOU READY TO TELL YOUR STORY?

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