Bring unity and new features to enhance the things you do everyday in your business with Lefties+
Problem 1 of 4: It is challenging to build a brand that not only stands out but also delivers a consistent message across all channels due to disconnected vendors and tools. As a result the team is tied down with execution and unable to have capacity to focus on business development.
The Solution is Lefties Lens.
An integrated agency team that ensures you have a strong and consistent brand presence across all critical marketing channels backed with data-centric strategies that have driven results in market engagement and client retention.
Lens
Branding and Strategy
Brand Strategy
Brand Identity
Annual Planning and Goals
Quarterly Check-ins
What's included:
Establishing your brand identity
Establish a brand book and guardrails including logo design and color selection
Regular standing meetings to align goals
What's not included:
Regular attendance at weekly team meetings (available upon request)
Problem 2 of 4: It is overwhelming how many places your brand needs to be. Current vendors or tools don’t sync with one another so by the time you’ve updated one marketing channel you’ve run out of time or energy to consistently update the rest.
The Solution is Lefties StoryStream.
A cohesive narrative across all marketing platforms. It’s beautiful hearing your website, social media, and newsletters all sing the same tune so your brand’s story can resonate louder and create a harmonic experience for clients.
StoryStream
WebStream
Web design and management
SocialStream
Social media content management
Newsprint+
Digital and print publication
Marketing and Web Presence Ecosystem
What’s included:
WebStream
One (1) agent website design and maintenance
One (1) header video
30 past property listing integration
Unlimited rapid website updates (as requested)
SocialStream
Three (3) social posts per week utilizing property marketing content (i.e. social formatted videos of your listings)
As requested property event marketing (i.e. Coming Soon, Just Listed, Closed)
Newsprint+
One (1) monthly digital newsletter highlighting active listings, previous month closed properties, and newsworthy articles and events
One (1) quarterly print newsletter highlighting notable business and other relevant news
Flyers, brochures, and postcards
What’s not included:
WebStream
IDX integration (available upon request)
Custom website development far beyond conventional layouts
SocialStream
Social media comment and inbox management
Non-property related posts (i.e. Best Pumpkin Patches in Colorado)
Newsprint+
Printing or distribution (We are happy to recommend vendors!)
Digital newsletter is limited to Lefties Lens hosting platform, layout and design. Additional layout and design requests will require additional production and billing
Problem 3 of 4: Listing assets are disconnected resulting in gaps in brand identity, overall strategy and meaningful analytics.
The Solution is Lefties Productions.
A cohesive suite of high-quality visual and narrative content that elevates property listings and highlights agent expertise, offering a compelling and differentiated presentation that engages buyers and underscores the agent’s value in the real estate transaction.
Productions
FocusFrame
Comprehensive photography
CineFrame
Comprehensive cinematography
Professional Persona
Agent-centric assets
Blueprint+
3D mapping and 2D floor plans
Premium marketing assets
What's included:
One (1) monthly credit for listing or buyer production
Comprehensive photography
Comprehensive cinematography
Zillow 3D Home tour
Agent branded 2D floor plans
WebStream Integration
SocialStream integration
Professional Persona Focals
What's not included:
Deep Light, twilight photography
FreshFrame, evergreen content
We do not upload any media to MLS
Roll-over of unused monthly credits
Problem 4 of 4: Maintaining a high-caliber service and market visibility amidst the hustle of daily operations is a daunting task, often leading to compromised client care and brand consistency.
The Solution is Lefties Care.
Fortify the partnership of Lefties+ and its members by providing unwavering support and services. Ensure your marketing and brand maintenance are handled with expertise, allowing you to focus on your core business with confidence.
Care
Priority Booking
Complimentary Photography
Seasonal exterior refresh, Buy side exterior, oops the storage pod didn’t get moved and we need to go live
Pulse Reports and Analytics
Year end reports, problem property reports, CMA design, benchmarking
Marketing and Web Presence
What's included:
Priority and extended booking availability
Seasonal exterior photography
Format edits (as requested)
Buy-side exterior photography with rights for marketing
Reports and analytics (as requested, ex. CMA, Benchmarking)
What's not included:
Updates to listing videos
